writer | creator | geek
DELTA VACATIONS
As a vacation package company, and a subsidiary of Delta Air Lines, Delta Vacations is uniquely situated to package dream getaways. This brand needed a clear voice and a big idea to set them apart.
Let's Vacation
Brief: Create a campaign that speaks to the pain point of not enough time for vacations.
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Hard Rock Hotels Partner
Brief: Combine Hard Rock's branding with Delta Vacations' voice to promote vacation packages to Hard Rock Hotels.
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Baha Mar Hotel Partner
Brief: Launch Baha Mar hotel in Nassau with Delta Vacations. Promote non-stop flights to Nassau.
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Post-Travel Emails
Brief: Encourage consumer survey participation, provide inspiration for the next trip, and promote SkyMiles sign-ups.
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Delta Vacations' Marketing Hub
The Marketing Hub is a B2B site for travel agents, where they can find marketing materials for various Delta Vacations promotions, and learn more about our offerings.
Brief: Rewrite all copy and revise layout to improve user experience.
© 2022 by Amy S. Carden